The Clio Awards
It's me, Yimin (“E-min”).
I created a blog in college to review all 30+ flavors of the local ice cream stand in a month. This meant eating an ice cream a day—sometimes two.
Let’s not dwell too long on the health repercussions of doing so. Instead, let’s focus on the storytelling implications of this self-inflicted—I mean, self-started—project:
I will see projects through to the end.
I give my all to every project.
I can make any topic engaging, even Grape-Nuts.
I am very open to food writing opportunities, especially if sampling is involved. (Too bad influencers weren’t a thing yet in 2012!)
Sadly, Tumblr has shut down the blog due to inactivity—it was just a summer thing!—but you can get a taste, pun intended, of what I wrote in the articles covering it.
After college, I landed at Thinkso Creative, where I helped financial, legal, and medical institutions sound likable and human.
Then I went to Weber Shandwick, where I made people’s lives better with over-the-counter drugs and even won some awards for doing so.
And then I packed my bags and moved to Stockholm because I fear complacency. Now I’m at Rebtel, where I connect immigrants abroad with their families back home.