Max Courage: Characters Encouraged
Max Courage is a nonprofit that develops courage curricula for students around the country. Their goal is to empower students through reading to be their boldest and strongest, for themselves and for others.
I created a new content strategy that brought out the spirit of the organization by streamlining the information (i.e., putting the nonprofit's mission and purpose upfront for potential donors), and creating an inspiring, clear, declarative tone of voice. Then I applied that strategy in rewriting their website.