Excedrin: #DebateHeadache

Who didn't get a headache during the 2016 Presidential Election? Please tell me your secrets. For everyone else, Excedrin was there to provide some much-needed #DebateHeadache relief.

Our digital campaign became one of the year's biggest Twitter trends and garnered both attention and accolades. Even better, we helped Americans reach across the aisle (pun very much intended) to find headache relief, together. 

AD: Kevin Do


2017 Cannes Health & Wellness Lion (Bronze)
2017 Clio Health & Wellness PR (Silver)
2017 Clio Health & Wellness Social Media (Bronze)

2017 Smartie Awards North America Mobile Social (Bronze)
2017 SABRE Awards North America (Finalist)
2018 Innovation SABRE Award (Best in Real-Time Engagement)
2018 PRWeek US (Best in Healthcare)
2018 PRWeek US (Best in Social Media)