Bernstein Shur: Making Lawyers Likable

Just kidding. That's not the name of the campaign. But it was the goal when rebranding this New-England law firm.

We cut the jargon, added personality, and completely changed the firm's tone of voice, on top of modernizing the visuals. Then we rewrote everything, starting with the attorneys' website bios. 

Bernstein Shur_Jamie
 
Bernstein Shur_Glenn
Bernstein Shur_James